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Copyright ©2018 What’s On Pic. All rights reserved.

Ready to use concept

Currently, we have a ready to use iOS application that allows our users to publish their photos, tag the products to get cash back and discover new trends in the market. Using our app, users can create their own store from the photos they post. What really matters is that they don’t need to have the stock of products. All they need are their photos. Our AI algorithms will recognize the products in the photos and customers will be able to find them in our database of online stores. The publishers of photos will get cash back every time the purchase takes place through their photos. What’s On Pic application is compatible with iPhone, iPad, iPod touch and Apple iWatch. To make purchasing more convenient for customers, we developed web client and desktop extensions for Chrome, Firefox, and Safari browsers. This extension will automatically inform users about the products shown in the photo and our user-friendly interface will make our users enjoy their shopping experience. We already have 5k active users that were obtained organically without a marketing budget. Now we are launching marketing campaigns to increase user engagement. Frontend website whatsonpic.com is focusing for the customers segment

What is AWT token?

WhatsOnPic token (AWT) is the world's first token secured with working business model and growing audience of E-commerce market. Our business model allows members to interact with the platform and get incentives in AWT tokens. Members of the WhatsOnPic community will earn tokens when the purchase takes place through the posts that they tagged.

We will encourage the use of tokens that can be traded, redeemed and used for services within WhatsOnPic platform. The value of AWT tokens will be enhanced over time due to the development of the service and the increasing number of users who will raise the demand for tokens. This will allow our participants to get more rewards and benefits.

How does WhatsOnPic work?

WhatsOnPic will let users tag any photo on the Internet and social media networks with the iOS, Android applications as well as with browser extensions. Artificial intelligence algorithms will allow recognizing the products in the photo as well as all the duplicates of this photo on the Internet. By tapping the desired product in the picture, the user will see more information about the product and get links to the stores to proceed to purchases.
Members earn AWT each time when a purchase is made from the publisher's post.

Preferred merchants

Market Outlook

E-commerce market is keeping slightly growing. Taking into account that it is transforming now merging with social networking, it is expected to grow more. More than 61% of global consumers believe that online shopping saves money, and the price is the most important factor when deciding where to buy. What’s On Pic provides customers with a list of stores where they can buy the desired product at the best price. Thus, customers will get more opportunities to choose the best product for them and stores will increase their customer flow.
E-commers sales
Purchases from social media
E-commerce market keeps growing and doesn’t seem to slow down. In 2017, retail online sales amounted to 409.2 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021. The growth is also observed in the mobile retail commerce with 34.5% of sales made from mobile devices in 2017 and expected 53.9% in 2021.
Retail e-commerce sales (in millions U.S. dollars)
Social media platforms where U.S. users last made a purchase as of October 2017
Social media platforms

BONUS

Be the first, to get your 50% discount during pre-sale session!

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Pre-sale cap 135`000 AWT

$0.675 M $2.075 M $22.5 M
20% Complete

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HISTORY, ROADMAP & DEVELOPMENT PLAN

2017
Q2
  • Detailed study of affiliate, cashback services, and impulse buying market
  • Legal issues analysis for service launch in particular countries
  • Competitive landscape analysis
  • Creating specifications for the server part, and the web and iOS clients
Q3
  • Team building
  • Drawing and approval of design
  • Implementing core functionality
  • Launch of iOS client development
Q4
  • Completion of the server part development
  • Connecting affiliate aggregators and individual trading platforms
  • Implementing the feature of rewards allocation to users
  • iOS client development
  • Launch of WEB client development
2018
Q1
  • Encryption and secure data storage system
  • Launch of beta version of iOS client
  • Launch of beta version of the Web client
  • Mass testing
  • Bug fixing
  • Implementation of additional functionality for iOS in connection with the release of the new version
  • Intelligent matching system (photo-based) beta version development
Q2
  • Publishing iOS app
  • Audience testing, targeting
  • Implementation of the functionality of referral bonuses for inviting new users
  • Implementation of the functionality providing the viral effect
  • Implementation of systems development technologies: image recognition system, user clustering
Q3
  • Finalizing app development
  • Project launch in North America (the first stage – 2 countries)
  • Morphological and semantic text analyzer
Q4
  • Launching an application for iWatch
  • User clustering system
  • Connecting new stores
2019
Q2
  • Implementing own trading platform based on dropshipping technique to increase profitability
  • Connecting new stores and content monetization platforms / affiliate aggregators
  • Development of the web platform functionality
Q3
  • Implementing using ICO user tokens for purchasing in our store with dropshipping technology.
  • Improvement of artificial intelligence algorithms for recognizing products in the photo. More precision photo recognition with branding recognize (Image recognition system)
  • Improving interface for support native futures of iPhone X (FaceID recognition, Spread 3D touch over interface, 3D touch on application with context menu: Create post, Check balance, Discover)
  • Implementing own trading platform based on dropshipping technique to increase profitability
Q4
  • Developing support of ICO tokens in application and add ability to earn tokens instead of USD
  • Implementing Android client
  • Implementing client for iWatch (Checking balance, statistics, count of view)
  • Connecting new stores and content monetization platforms / affiliate aggregators in the countries of the second stage
  • Project launch in Europe and Asia (the second stage – 10 countries
  • Start of a marketing campaign in the countries of the second stage.
2020
Q1
  • Deep integration with social networks, and developing Google Chrome plugin for identifying goods on pictures and providing easy to use links to proceed purchases.
  • Implementing own API for integrating new partners
  • Start of the token buyback program
Q2
  • Covering an estimated target audience in the first stage countries
  • Connecting new stores and content monetization platforms / affiliate aggregators in the countries of the third stage
  • Project launch in the countries of the third stage (the third stage – 14 countries)
  • Start of a marketing campaign in the countries of the third stage.
Q3
  • Covering an estimated target audience in the second stage countries
  • Covering an estimated target audience in the third stage countries
  • System adaptation and intelligent selection algorithms tuning in accordance with local and mental audience specifics

2020+

  • App launch in 29 countries and further scaling of the project around the world. As What'sOnPic evolves we envision the service becoming an invaluable and trusted part of members everyday life.

MEET OUR TEAM

Nikita Alekseev
Co-Founder | Chief Technology Officer
Nikita holds a master's degree as an automation engineer. As CTO he is responsible for driving research and development management. Nikita has over 10 years of experience in technology spanning enterprise applications, data mining, financial trading, and blockchain. Experience includes enterprise application development with Neural Networks, Data Mining, High-End Configuration and Product Content Management. Blockchain and cryptography enthusiast.
Eugene Kalyada
Lead Front-End Developer
Before joining WhatsOnPic, Eugene was developing tools for IOS for several years. He specializes in front-end and back-end testing of the web app and mobile web. He was involved in the testing of a new crypto gateway payment method. In addition, he spent two years working in quality assurance and has practical experience in maintaining quality management systems. Eugene holds a Bachelor’s and Master’s Degree in Informatics.
Max Lebedev
Head of Design
Max as Graphic Designer has extensive experience in the graphic design field. He worked for an advertising agency and on various projects mostly in the financial industry. 7+ years of experience in UX/UI design. Extensive experience and expertise in the graphic design of any level of complexity. Has practical skills in web-design, printing, illustrating, animation, 3D-modelling.
Dmitriy Mankov
Front-End Engineer
From the early days of his career as a developer, Dmitriy specializes in front-end and has rich experience with HTML, CSS, PHP, Angular JS, SASS, LESS, Bootstrap. He also has knowledge of fine-tuning SEO. Here at WhatsOnPic, he finally has the ability to contribute, as the WhatsOnPic platform encourages people to work together to build a better, decentralized world. Dmitriy holds a Bachelor of Science in Telecommunications Engineering.
Semen Kakaulin
Co-Founder | Investment director
Semen holds a master's degree in economics. He is a serial entrepreneur, investor, consultant and has a wealth of experience assisting established companies to achieve growth and startups to reach their full potential. A leading expert in business strategy. Semen currently consults and advises for a range of companies.
Konstantin Zorov
Lead Back-End Developer
Konstantin is a full stack Senior high-security backend system developer with extensive experience in a variety of programming languages and tools. Specialised in architecting and building tested, distributed and scalable services using Go, React, react-native, Node.js Java and Blockchain technologies. He has worked for global leaders developing time-critical applications.
Oleh Zavodenko
Financial and Business Advisor
Oleh is an experienced banker and financial consultant. He has 7 years of experience in launching banking IT products, defining strategies, preparing budgets and forecasts. Passionate to the blockchain. Oleh got an MBA degree from a leading business school in the USA.
Daria Zubko
Head of Marketing
Daria is a great Marketing specialist with extensive experience in launching projects in the FMCG market; Has expertise in creating and developing successful private labels; Has conducted more than 30 efficient full-scale advertising campaigns. At WhatsOnPic, Daria is most excited about driving progress in public relations and social media, as well as building relationships with influencers across various areas of interest.
Max Dovbish
Front-End Engineer
Max joined WhatsOnPic with a great deal of previous experience in IT. His career brought him to many different places over the last seven years - from East Asia to Western Europe. He believes decentralization and blockchain technology will lead us to a better world. He always wanted to help create a world without any limitations. At WhatsOnPic, he can do just that. He is skilled in JavaScript, Node.js, React, Angular, Java and PHP. Max holds a Bachelor of Science in Computer Engineering.
Olga Orekhova
Legal Adviser
Olga joined WhatsOnPic with a great deal of previous experience in International Law. She is our advisor and Consultant in the financial crime risk management industry, financial institutions, and payment companies. Key subject matter expertise is a spanning anti-money laundering (AML), fraud, sanctions, anti-corruption, regulation, and compliance. Olga holds a Master of International law.

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SMART CONTRACT ON GITHUB

We publish our source code on GitHub because of a strong will to be fair and square.

Source code will be published on Github soon

Why Should You Invest in What’s On Pic?

World-class product
What’s On Pic is the first platform that makes e-commerce easier through social networks. It allows consumers to bridge the gap between online shopping and social browsing by tapping an image to instantly make a purchase.

What’s On Pic is based on the five fast-growing markets:

The E-commerce market is keeping slightly growing. Taking into account that it is transforming now merging with social networking, What’s On Pic has a great potential in the USA and over the world.


E-Commerce

Impulse buying is a rapidly growing market and according to CBS, America’s consumer culture is greatly characterized by impulse buying habits. Considering these traits and affection of Americans to browsing social networks and viewing photos, What’s On Pic is a perfect tool to attract more impulse buyers. With What’s On Pic social network users can not only view pictures, give them likes/dislikes, comment and share them but also buy and sell what they see.


Impulse purchases

Freelance economy or “gig” economy is another fast-growing market. What’s On Pic allows users to mix business with pleasure – get passive income by tagging and publishing photos on social networks. Therefore, this opportunity to make money by doing a favorite thing will definitely attract more workers that are independent. Thus, a fast-growing freelance economy market is regarded as one of the main segments for the project.


Freelance economy

Affiliate market is one of the most effective ways to make money through referral based marketing. It creates a great opportunity to drive sales for advertisers as well as increase revenue for publishers. Сonnecting affiliate programs to What’s On Pic will allow getting more income.


Affiliate market

Cash-back market is another key segment that allows driving vast volumes of sales. It is very similar to affiliate market since the customers are given cash-back. Over the past couple of years, there has been considerable growth in this sector. What’s On Pic gives them this opportunity. Users will get money when another person makes a purchase following the link in the photo. This cash-back benefit will attract more users and as a result, will drive more sales and revenue.


Cashback market

Our sale of tokens is an opportunity for early adopters to participate in the crowd-sale of redeemable tokens. After the initial tokens are completely distributed, no other tokens will be issued, and the company will redeem the tokens in the future to give incentives and rewards to participants.
The internal AWT price is based on the Hartwick rule. Through our buyback program, tokens will maintain liquidity and increase in value over time. This will become possible because more users will enter the ecosystem.
What’s On Pic will pay incentives to its members using an incentive factor, currently 10:1 (one-tenth the value of a dollar is the equivalent in the AWT to each earned dollar from the affiliate rewards). This incentive will be financed from the profit received and it will be purchased on the open market.

Why Should You Invest in What’s On Pic?

World-class product
What’s On Pic is the first platform that makes e-commerce easier through social networks. It allows consumers to bridge the gap between online shopping and social browsing by tapping an image to instantly make a purchase.

What’s On Pic is based on the five fast-growing markets:

E-Commerce
Impulse purchases
Freelance economy
Affiliate market
Cashback market

The E-commerce market is keeping slightly growing. Taking into account that it is transforming now merging with social networking, What’s On Pic has a great potential in the USA and over the world.

Impulse buying is a rapidly growing market and according to CBS, America’s consumer culture is greatly characterized by impulse buying habits. Considering these traits and affection of Americans to browsing social networks and viewing photos, What’s On Pic is a perfect tool to attract more impulse buyers. With What’s On Pic social network users can not only view pictures, give them likes/dislikes, comment and share them but also buy and sell what they see.

Freelance economy or “gig” economy is another fast-growing market. What’s On Pic allows users to mix business with pleasure – get passive income by tagging and publishing photos on social networks. Therefore, this opportunity to make money by doing a favorite thing will definitely attract more workers that are independent. Thus, a fast-growing freelance economy market is regarded as one of the main segments for the project.

Affiliate market is one of the most effective ways to make money through referral based marketing. It creates a great opportunity to drive sales for advertisers as well as increase revenue for publishers. Сonnecting affiliate programs to What’s On Pic will allow getting more income.

Cash-back market is another key segment that allows driving vast volumes of sales. It is very similar to affiliate market since the customers are given cash-back. Over the past couple of years, there has been considerable growth in this sector. What’s On Pic gives them this opportunity. Users will get money when another person makes a purchase following the link in the photo. This cash-back benefit will attract more users and as a result, will drive more sales and revenue.

Our sale of tokens is an opportunity for early adopters to participate in the crowd-sale of redeemable tokens. After the initial tokens are completely distributed, no other tokens will be issued, and the company will redeem the tokens in the future to give incentives and rewards to participants.
The internal AWT price is based on the Hartwick rule. Through our buyback program, tokens will maintain liquidity and increase in value over time. This will become possible because more users will enter the ecosystem.
What’s On Pic will pay incentives to its members using an incentive factor, currently 10:1 (one-tenth the value of a dollar is the equivalent in the AWT to each earned dollar from the affiliate rewards). This incentive will be financed from the profit received and it will be purchased on the open market.
Advanced technologies
What’s On Pic platform implements advanced technologies like artificial intelligence and user clustering for innovative e-commerce experience. Monetization is ensured by affiliate rewards. Affiliate programs are connected to the trading platforms as well as through the affiliate aggregators.
Token growth
The value of the AWT tokens will rise as a result of product expansion that will lead to growth in users’ audience and increase in demand for AWT tokens. All the tokens spent are burnt via smart contract. This will reduce the number of tokens in circulation and increase market price for AWT tokens.
Blockchain technology and smart contracts
The use of blockchain technology and smart contracts ensures transparency and protection of the platform. All information and transaction history are saved in a decentralized system maintained by all participants. Nobody can manipulate the data and interfere in transactions. Smart contracts ensure that the sellers will get paid only when the buyers get their purchase. Smart contracts for affiliate programs provide fast and secure rewards.
Our valued assets
We realize that our users are the biggest assets for us, so it is important to deliver a seamless experience, enabling them to get rewards globally from thousands of participating stores. To do this, we use cutting-edge technologies that will improve user experience with easy to use interface to track their rewards.
Advanced technologies
What’s On Pic platform implements advanced technologies like artificial intelligence and user clustering for innovative e-commerce experience. Monetization is ensured by affiliate rewards. Affiliate programs are connected to the trading platforms as well as through the affiliate aggregators.
Advanced technologies
What’s On Pic platform implements advanced technologies like artificial intelligence and user clustering for innovative e-commerce experience. Monetization is ensured by affiliate rewards. Affiliate programs are connected to the trading platforms as well as through the affiliate aggregators.
Token growth
The value of the AWT tokens will rise as a result of product expansion that will lead to growth in users’ audience and increase in demand for AWT tokens. All the tokens spent are burnt via smart contract. This will reduce the number of tokens in circulation and increase market price for AWT tokens.
Token growth
The value of the AWT tokens will rise as a result of product expansion that will lead to growth in users’ audience and increase in demand for AWT tokens. All the tokens spent are burnt via smart contract. This will reduce the number of tokens in circulation and increase market price for AWT tokens.
Blockchain technology and smart contracts
The use of blockchain technology and smart contracts ensures transparency and protection of the platform. All information and transaction history are saved in a decentralized system maintained by all participants. Nobody can manipulate the data and interfere in transactions. Smart contracts ensure that the sellers will get paid only when the buyers get their purchase. Smart contracts for affiliate programs provide fast and secure rewards.
Blockchain technology and smart contracts
The use of blockchain technology and smart contracts ensures transparency and protection of the platform. All information and transaction history are saved in a decentralized system maintained by all participants. Nobody can manipulate the data and interfere in transactions. Smart contracts ensure that the sellers will get paid only when the buyers get their purchase. Smart contracts for affiliate programs provide fast and secure rewards.
Our valued assets
We realize that our users are the biggest assets for us, so it is important to deliver a seamless experience, enabling them to get rewards globally from thousands of participating stores. To do this, we use cutting-edge technologies that will improve user experience with easy to use interface to track their rewards.
Our valued assets
We realize that our users are the biggest assets for us, so it is important to deliver a seamless experience, enabling them to get rewards globally from thousands of participating stores. To do this, we use cutting-edge technologies that will improve user experience with easy to use interface to track their rewards.